SWOT ANALYSIS OF COCA-COLA

Sunday 6 August 2017

SWOT ANALYSIS OF COCA-COLA

COCA-COLA

   What does Coca-Cola stand for? Is it the same for everyone? Explain.

Coca-Cola Stand for always be in their customer heart which means coca –cola is the first thing when their customer things about carbonated drink. The guiding principles they abide by: “Coke brings joy”. It’s simple and clear, but is also defined a little further by always ensuring that any communication is always “filtered through the bran’s core values are of happiness, refreshment, optimism, fun simple moments of pleasure, authenticity, coming together and uplift”. These values are the pillars upon which the brands is built and they are not negotiable.

Another thing is purchase frequency has been to present Coca-Cola collection series of bolted, labels, glasses, logos etc. This aids in increasing buying awareness .Coca –Cola has also focused on the no calorie beverage for the weight conscious as well. Now  consumer has more option, Diet coke, Coca-Cola-zero and Coca-Cola classic. ironically, this thing make branding of Coca-Cola become strong because their customer has memories that they always remember until now they has such a big group loyalty customer

Is not same with other competitor such example Pepsi has more product diversity they always create a new product to make their customer satisfy with their product. Pepsi also always successful with their marketing and advertising campaign this make pepsi different Coca-Cola. They always make diversify their product line  especially this strategy can give more option to their customer  to occupied with customer need.

Pepsi also competency in merger and acquisition Coca-Cola not use the same principle this give advantage to pepsi to compete with Coca-Cola. Pepsi has advantage that coca-cola not has.So Pepsi be  at the top too.  

  

Coca-cola has successfully marketed to billons of people around the world. Why is so successful?

            Coca-Cola has successfully marketed to billions of people around the world. One of the successful in is Coca-Cola mass communications strategy has evolved over the year and today mixes a wide range of media including television, radio, print, online, in-store, digital, Billboard, public relations, events, paraphilia, and event its own museum. The company’s target audience and reach are so massive that choosing the right media and marketing massage is critical.

            Coca-Cola uses big events to hit huge audience; it has sponsored the Olympics since 1928 and advertises during the super Bowl. Red Coke cups are placed front and center during top-rated television shows like American Idols, and the company spends over $1 billion a year on sports sponsorships such as NASCAR and the world cup. Coca-Cola global campaign also relevant with local scale. In china , for example, Coca-Cola has given its regional mangers control over its advertising so they can include appropriate cultural messages.

Coca-Cola has strong brand positioning that has long story of marketing. They have a group loyalty customer that still buys their product. When customer thinks about carbonated drink the first word that they remember is Coca-Cola. The impact of cola-cola name makes their customer still loyally about Coca-Cola brand. 

Furthermore, Coca-Cola has good quality of product event cola-cola crate a new product such as diet- coke and vanilla coke but still customer still with the original flavor Coca-Cola classic. Impact of Coca-Cola original classic they grows with Coca-Cola is mean Coca-Cola has be part of their customer life.  

  Can Pepsi or any other company ever surpass coca- cola’s greatest risks? Why or why not? What are Coca-Cola’s greatest risks?

 Yes Pepsi can surpass Coca-Cola because nowadays Pepsi Company always improves their advertising such as they hire ambassador famous artist to be their spokesperson. Coca –Cola is always about their originality flavor that make their customer remember about their memory that has they go through in their life.

Since that decade Pepsi want to surpass Coca-Cola They always improve their product. Pepsi always plan for their product line future such example they create soft sport water carbonated. Pepsi also know in the future taste of customer will change. Event Pepsi is hard competitor with Coca-Cola.

Furthermore, since a decade  presence of  competitor that always come and out from market. Since Coca-Cola has global market around the world, every global market that Coca-Cola enter has their own competitor that can give barrier to Coca-Cola. Such example when Coca-Cola enter new market they has also has other competitor such example Pepsi that always compete with Coca-Cola especially in marketing such low in pricing cost hire famous ambassador as spokesperson to Pepsi. Many other new competitor that also create carbonated drink such example in Malaysia we has Maduria local product carbonated drink. Maduria create flavor that local people usually with the flavor such as pomegranate and apple green. This company can surpass Coca-Cola because they more understand local people and also has high in marketing strategy.

Besides that in this day customer is more conscious about healthy product. Especially in Europe country they take care about ingredient that has in a product. Customer want to get the best for their self. Such example in Europe country some of them do not care about price of product they take care of the product ingredient such as, percentages of sugar, calories and salt. Customer is more educated than if we compare 20 or 30 years before that has less knowledge about healthy styles. Customer expose with the healthy environment they know what go or what can harmful to their body. Coca-Cola            

     

Bibliography

Ø  Bickle, M. (2011, november 8). Retrieved november 17, 2014, from Forbes: http://www.forbes.com/sites/prospernow/2011/08/01/what-makes-coca-cola-a-world-wide-phenomenon/

Ø  Johnson, E. F. (2014, mar 5). Coca-cola . Retrieved november 17, 2014, from http://www.coca-colacompany.com/coca-cola-unbottled/standing-up-for-those-who-cant-stand-up-for-themselves

Ø  Kotler, P., & Keller, K. L. (2012). Coca-cola. In K. Philip, Marketing Management Kotler Keller (p. 553). Prentice Hall.

Ø  Riches, M. (2013, august 19). PrintSome. Retrieved november 17, 2014, from http://www.printsome.com/blog/2013/coca-cola-marketing-what-makes-them-so-good/

Ø  Volkmer, K. (2013, July 17). What makes coca-ola an icinic brand. Retrieved November 22014, 17, from http://www.the-makegood.com/2013/07/17/what-makes-coca-cola-an-iconic-brand-and-how-do-i-build-one-end-may/#sthash.6ZRGhEOw.dpuf

 

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